Commemorative Organizational Web Sites
A commemorative organizational event web site is an opportunity
for your organization to recognize individuals who have contributed greatly
to your organization (a committed Funder, a retiring Executive or Board
Member, etc.) or to raise the profile of an event by enhancing the experience
of event participants (including honorees, paid and unpaid attendees, sponsors,
volunteers and vendors) by extending the impact of your event both before
and after the actual event date, and giving participants an opportunity to
relish and share the event experience in a variety of ways.
This directly benefits your organization by creating a viral
marketing network on your behalf, thereby broadening awareness
of your organization and its activities.
With a commemorative organizational web site you can:
- Recognize employees, program graduates, donors, etc.
- Have a readily accessible, digitally archived keepsake of an organizational
event or milestone, such as an anniversary party, fundraising gala,
program graduation
- Generate goodwill
- Reiterate the importance of those who have gone the extra mile for your
organization
Is your organization celebrating an event? Consider how a
commemorative organizational event web site can benefit your organization:
- Creates a new marketing channel for your organization and event
- Raises the profile of your event
- Extends the life of your event
- Consolidates all event information in one place
- Provides an easily updated structure for recurring events
- Promotes goodwill to your featured employees, volunteers, donors, etc.
- Eliminates the need for (and related costs and hassles associated with)
creating and publishing a program book for your event
- Provides a go-green alternative to an adbook, with more longevity
for sponsor ads posted online
- Improves your sponsors and your organizations search engine optimization
- Promotes viral marketing of the event by making it easy for the event
community (honorees, attendees, volunteers, entertainers and other
service providers, etc.) to share the web site (including photos and
video) with their friends, family and clients.
Ideas for your commemorative event web site:
- Your event web site may be a subdirectory of your existing web site (no
need to purchase a new domain name)
- Your event web site can use both your organization and your event branding
- Your event web site can be planned to accommodate recurring events cost-effectively.
- Suggested Pages or Sections:
- Event Summary and Description
- Event Program and Agenda
- Guest Speaker names, bio, and Links to business web site
- Honorees names, bio and links to business web site
- Entertainer names, bio and links to business web site
- Sponsor listings, logos, links to sponsor business web sites (highest
level sponsors get banner ads
- Volunteer listings, logos, links to volunteer's web site
- Photo gallery, with captions as appropriate
- Link to Video segments
- Blog that features comments about the event
- Vendor credit and link to business web site (for photographer and videographer,
etc.)
Just like your event, your Commemorative event web site can be a coveted
destination. So,
add a new dimension to your next event… Contact
us to get more information for creating a commemorative web
site for the events on your organization's calendar.